Lessons in a saturated Market…
Lessons Learned with THC GIRLS Founder
What’s our secret sauce to building brands and building a world-wide team? We created a strong network and reputation within the community, which helped us to expand our business even further.
When I first arrived in Oregon, I was excited to be a part of a startup venture in the cannabis industry. It was a great opportunity to be involved in every aspect of the business, from designing the layout of the greenhouse to managing the cultivation process. It was challenging work, but I was up for the task. I learned a lot from the experience, and I gained valuable skills that I continue to use today.
As the cultivation operation began to take shape, it became clear that we needed to focus on marketing in order to sell our product.
That’s when I recruited Sanja Ganja to be the director of marketing. Sanja and I had worked together before, and I knew that she had the skills and experience we needed to build our brand.
Together, Sanja and I worked tirelessly to establish our brand in Oregon. It was a difficult market to break into, with a lot of competition and strict regulations. However, we were determined to succeed. We started by building our brand organically, using local ambassadors and influencers to spread the word about our product. We also hosted events to showcase our brand and build relationships with our customers and investors.
Our events were exclusive and highly anticipated, and they helped us to build a strong network of supporters. We held client appreciation events to show our customers how much we valued their business. We also hosted private investor meetings to keep our shareholders informed about our progress and to attract new investors to our business.
One of the keys to our success was our commitment to building an authentic brand. We knew that the cannabis industry was all about trust and transparency, and we wanted our customers to know that they could trust us to provide them with high-quality products. We were transparent about our cultivation process and our commitment to sustainable and ethical practices.
Another factor that helped us to succeed was our focus on community building. We knew that the cannabis industry was more than just a business, it was a movement. We wanted to be a part of that movement, and we wanted to help our community grow and thrive. We worked with local organizations and charities to give back to the community and raise awareness about the benefits of cannabis.
In conclusion, our experience in Oregon was a challenging but rewarding one. We were able to build a successful business from the ground up, and we learned a lot along the way.
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