Why 710 Should Be Your Next Big Holiday: Building Culture, Community, and Brand Power Through Celebration
If you’re in the cannabis space and still sleeping on July 10th, aka 7/10, it’s time to wake up and leverage one of the most slept-on holidays in the game.
While 4/20 has long been the industry’s flagship day of recognition, 7/10—a day dedicated to cannabis concentrates (think dabs, oils, wax, rosin)—has emerged as a cultural moment with just as much potential to create impact. Flip 710 upside down and you get “OIL.” But it’s not just a cute stoner Easter egg—it’s a growing opportunity to bring the community together, build brand equity, and create real experiences that elevate the culture.
Here’s how cannabis businesses, brands, and community organizers can activate for 710—and why this holiday is the perfect excuse to get your team mobilized, leverage your network, and host something unforgettable.
710 Is More Than a Dab Holiday—It’s a Community Moment
710 started in underground circles, focused on cannabis concentrate culture. But today, the oil game has exploded. Between vapes, live resin, diamonds, sauce, and rosin, the market for concentrates is massive—and so is the consumer base. This makes 710 the perfect moment to showcase innovation in cannabis while leaning into culture-driven connection.
For brands that care about authenticity, this is the time to show up. 710 is about the now—the evolution of cannabis tech, taste, and talent. And by celebrating it, we strengthen the industry from the inside out.
Building the Vibe: Why Events Are Key
At THC Girls and The Highly Connected, we know firsthand that community drives conversions. Every event we touch isn’t just about fun—it’s a live extension of your brand values, team identity, and cultural alignment. That’s why events for 710 aren’t optional—they’re a chance to do it different.
Hosting a 710 event lets you:
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Bring together the concentrate community
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Highlight local brands and talent
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Support education on oils, dabs, and safety
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Create viral content through strategic activations
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Position your brand as tapped in, not just tapped out
Start with Your Squad: Utilizing Your Team Strategically
The first key to an effective 710 move? Your internal team. Whether it’s your in-house staff or extended network, here’s how to break it down:
1. Event Management Roles
Assign clear responsibilities:
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Event Lead: Oversees the entire production
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Brand Relations: Handles vendors, sponsorships, product features
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Community Liaison: Connects with influencers, performers, partners
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Logistics Manager: Manages permits, venue, security, insurance
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Content Squad: Handles photos, videos, and real-time posting
Giving your team roles not only builds clarity—it builds buy-in. People perform better when they know their role matters.
2. Train & Leverage Staff
Use this as a chance to level up your staff. Run a quick internal session on how to:
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Talk to guests
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Collect emails or follow-ups
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Represent the brand
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Be proactive on the floor
Every event should double as a training ground for your internal team to grow as leaders and brand reps.
Let the Network Work: Tap into Local Connections
If you’re in the cannabis game, you already know—your net worth is your network. Hosting a 710 event is the perfect time to pull favors, collaborate, and offer value back to your people.
Here’s how to use your network effectively:
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Venue Sourcing: Someone in your circle has a bar, lounge, studio, or warehouse. Use it. Offer promo or sponsorship exchange.
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Brands and Vendors: Feature other concentrate brands or complementary businesses. Create booth opportunities, split costs, or collab on promo.
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Talent and Performers: DJs, hosts, emcees—keep the energy high. Work with people you already trust.
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Catering & Experiences: Food trucks, dab bars, live rolling stations, live art—this is your time to showcase vibe and value.
Make it feel like family, but execute like a business.
Event Ideas to Spark Your 710 Activation
Here are some high-level 710-themed event ideas that are easy to bring to life:
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Dab & Paint
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A twist on sip & paint featuring concentrate sponsors and artistic vibes.
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Cannabis Tech Expo
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Showcase new extraction tech, dab rigs, accessories, and products.
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THC Girls Smoke Show
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Photo and content-driven experience with influencers, live content creation booths, and community features.
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Community Sesh & Panel
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Invite leaders from the industry to speak on extraction, quality, and culture.
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Sunset Dab & Vibe
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Rooftop or outdoor session with curated music, food, and visual activations.
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Brand Boosts: Turn 710 Into Content Gold
One of the best reasons to go all-in on 710? The content possibilities are endless. Use this day to:
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Gather user-generated content
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Interview consumers about your brand
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Drop exclusive 710 merch
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Launch a limited product only available that day
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Do an IG or TikTok takeover from your event
Pro tip: Set up a branded backdrop for photos. Make it attractive, eye-catching, and brand-aligned. It’s not just a vibe—it’s a sales funnel.
Don’t Just Celebrate—Track ROI
If you’re putting energy into 710, make it count. Use tools like:
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QR codes to track sign-ups or purchases
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Feedback forms to gather insights
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Social tags to track reach and engagement
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Internal debrief meetings to see what worked and what didn’t
This way, you’re not just creating hype—you’re collecting data to scale and repeat.
Final Thought: 710 Is What You Make It
710 is more than a niche holiday. It’s a canvas for creativity, a moment for connection, and a chance to show your brand’s cultural IQ and execution power.
At THC Girls and The Highly Connected, we believe in meeting people where they’re at—and giving them something worth coming back for. Whether you’re a small team or a full-scale operation, there’s room at the table to celebrate 710 your way. Use your team, your network, your creativity—and make this year’s celebration count.
Because when the industry shows up together, we grow together.
Need help organizing your 710 activation? Tap in with our team at The Highly Connected (APP). From strategy to staffing, we help cannabis brands turn moments into movements. Let’s grow 🌱
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