MJBizCon 2025: The Highly Connected Takeover
MJBizCon has always been the convergence point for innovators, operators, investors, and culture-shapers in cannabis — but this year hit different. For THC Girls and The Highly Connected, 2025 was more than a conference. It was a reunion, a brand activation, a celebration of community, and a statement of who we are as a network.
From the moment we touched down in Las Vegas, the energy hit instantly. The industry felt alive. Familiar faces. New relationships. Deep conversations. And a nationwide team coming together to represent our brand with intention and impact. This year, we didn’t just attend MJBizCon — we showed up.
A Nationwide Team, One Mission
For us, MJBizCon is never just an event. It’s the rare moment our team from across the country unites in one city with one goal: amplify the brand, support the community, and highlight the voices that deserve recognition.
From state to state, our network has grown into something powerful. Seeing everyone link up in Vegas — creators, operators, executives, partners, and members — reminded us exactly why The Highly Connected exists. When our people show up, it’s felt. And this year, we made a presence everywhere we went.
Industry Friends, New Faces & Powerful Alignment
One of the best parts of MJBizCon is reconnecting with the friends who feel like family in this industry. We saw so many familiar faces who have been supporting us since day one — and met new partners who are pushing the culture forward in meaningful ways.
We crossed paths with industry icons like Penny Lane and other legacy leaders shaping the next phase of cannabis. We linked up with rising brands innovating the space. We caught up with operators who are building at scale. And every conversation reminded us how strong this community truly is.
MJBizCon is the one week of the year where the entire industry shows up — and we made sure to tap into every room with purpose.
Event Highlights: From Paddle Ball to Blunt Brunch
Vegas was stacked with events this year, and our team made sure to hit every major moment. Here are just a few:
Paddle Ball Showdown
We were invited to cover the Paddle Ball Showdown, and the energy was unmatched. We jumped behind the mic for Tea with THC, interviewing players, judges, and industry leaders. This event brought out everyone — operators, athletes, creators — and set the tone for the week.
Pressure News Media & Randy Lanier
Sanja Ganja hosted on the mic for Pressure News Media, where racing legend Randy Lanier served as the honorary guest and landed front-page placement. The coverage was iconic and gave the culture something special to tap into.
Blunt Brunch
As always, Blunt Brunch delivered. Women from across the industry showed up strong, and the room buzzed with collaboration, deals, and community. THC Girls has always centered women in cannabis, and spaces like this strengthen that mission.
Canna Lounge
The Canna Lounge gave everyone a moment to unwind, vibe, and connect on a real level. Interviews. Conversations. Storytelling. These are the rooms where relationships grow — and we were tapped into all of it.
Golf Classic
We also pulled up to the Golf Classic, another major networking hub during MJBizCon week. It was good energy, good people, and big relationships built in a relaxed environment.
Walking the Expo Floor: Interviews, Connections & Coverage
The expo floor this year was massive — and we walked it with intention. Our team spent hours connecting with brands, interviewing operators, and spotlighting good people in the space.
We highlighted innovators doing meaningful work. We captured real conversations. We showcased the individuals and companies shaping the future of cannabis. That’s what THC Girls does — we amplify the voices that matter.
And the feedback was clear: people feel seen when they work with us.
Featured on Major Podcasts
This year we were tapped for multiple podcasts, including:
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Cannabis & Tech
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Rebate Money Podcast
These platforms gave us space to talk about marketing, brand building, culture, and the impact of The Highly Connected network. The industry wants real insight — and we’re stepping into more media opportunities as the brand continues expanding.
Hakkasan Takeover with Big X The Plug
One of the biggest highlights of the week? Pulling up as a full network to Hakkasan for the Big X The Plug show — a night hosted by the THC Girls.
Our presence was strong. Our energy was unmatched. And the industry took notice.
Moments like these remind us why culture matters. When the professional side and the community side meet in the same room, magic happens. That’s the power of THC Girls.
100+ New App Members — And We’re Just Getting Started
Throughout MJBizCon week, over 100 new members joined The Highly Connected app. People tapped in because they see the vision. They see the movement. They see the value of being part of a real network — not just another marketing list.
The app is becoming the digital home for founders, creatives, operators, investors, and brand builders who want to connect with intention. Growing the network in real time, during one of the biggest weeks in cannabis, proved that we are positioned exactly where we should be.
A Look Toward 2026: Bigger Rooms, Bigger Opportunities
MJBizCon 2025 was a breakthrough moment — not just for us, but for everyone who rocked with us all week. The industry is shifting, and the people who show up consistently are the ones who will lead it.
As 2026 gets closer, our priorities are locked in:
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Keep scaling the network
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Keep highlighting the culture
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Keep supporting the brands doing the work
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Keep expanding outside cannabis into new verticals
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Keep giving our community the advantage of being Highly Connected
The momentum is here, and we’re building fast.
Final Thoughts
This year’s MJBizCon reminded us of one thing: when the right people come together with the right energy, the impact speaks for itself.
To everyone who tapped in, collaborated, showed love, or joined the network — thank you. To our nationwide team who flew in and delivered — you’re the heartbeat of this brand. And to the community growing with us daily — we see you, and we’re building for you.
2026 is around the corner, and we’re ready for another year of connection, collaboration, and elevation.
Tap into the network.
Build with people who build.
Stay Highly Connected.
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