Celebrating a Decade of THC Girls: From Denver’s Pioneers to Industry Leaders nationwide

Last month, in June, we celebrated our 10-year anniversary of the THC GIRLS! We reflect and say THANK YOU for supporting our passion and business!

In 2014, Denver’s cannabis scene was rapidly evolving, and the market was ripe for innovation. Amidst this backdrop, Krysta Jones founded THC Girls with a vision to not only thrive in this burgeoning industry but also to shape its future. As we celebrate our 10th anniversary, we reflect on our journey, growth, and the milestones defining our success. From humble beginnings to becoming industry leaders, THC Girls has remained steadfast in our mission to elevate the cannabis experience through community, culture, and innovation.

The Birth of THC Girls

Krysta Jones recognized the potential of the legal cannabis market early on. With her background in cultivation and her passion for the plant, she launched THC Girls in Denver, aiming to bridge the gap between cannabis businesses and their customers. The initial focus was on providing marketing and branding services tailored to the unique needs of cannabis brands, which were often overlooked by traditional marketing firms.

From the start, THC Girls differentiated itself with a commitment to authenticity and community. We understood that cannabis is more than just a product—it’s a lifestyle, a culture, and a movement. This ethos guided our early projects and helped us build a loyal client base that valued our genuine approach and deep industry knowledge.

Expanding Services and Impact

Over the years, THC Girls evolved from a marketing agency into a multifaceted powerhouse offering a wide range of services, including event management, strategic partnerships, and product launches. We realized that to truly support the cannabis industry, we needed to provide comprehensive solutions that addressed every aspect of our clients’ needs.

Event Management and Community Building

One of our key areas of growth has been event management. We have organized and hosted numerous events that have become staples in the cannabis community. From intimate networking gatherings to large-scale festivals, our events are known for their professionalism, creativity, and impact. These events not only promote our clients but also foster a sense of community and culture that is essential to the cannabis movement.

Strategic Partnerships

Strategic partnerships have been another cornerstone of our growth. By collaborating with influential brands, industry leaders, and advocacy groups, we have been able to amplify our impact and drive significant change within the industry. These partnerships have led to innovative campaigns, co-branded products, and joint initiatives that have furthered our mission and expanded our reach.

Case Studies: Success Stories

Our journey is best illustrated through the success stories of the clients we have served. Here are a few highlights:

Transforming Shisha Leafa

Shisha Leafa, founded by Adrian and Jonell, faced challenges in gaining brand recognition and market reach. We helped rebrand and reposition Shisha Leafa, creating a strong brand identity and engaging community. Through strategic partnerships and targeted marketing, we expanded their presence nationally, making Shisha Leafa a household name in the shisha market.

Elevating Cannabis Brands

Various cannabis brands struggled with limited visibility despite having high-quality products. We implemented comprehensive digital marketing strategies, rebranded their visual identities, and leveraged influencer partnerships to increase brand awareness. As a result, these brands achieved national recognition and built loyal customer bases.

Revolutionizing Brands

Numerous brands aimed to expand beyond their local markets. We conducted market research, formed strategic partnerships, and developed tailored marketing campaigns. This strategic approach allowed these brands to successfully enter new markets and significantly grow their brand presence.

Innovation and Technology: The Highly Connected App

Innovation has always been at the heart of THC Girls. In our quest to provide unmatched value to our clients, we developed the Highly Connected App. This innovative platform facilitates networking, partnership opportunities, and business growth within the cannabis industry. By connecting brands, influencers, and consumers, the Highly Connected App has become an invaluable tool for those looking to thrive in this competitive market.

The Team Behind THC Girls

The success of THC Girls is a testament to the hard work and dedication of our incredible team. Key members like Sanja Ganja, Ruby, Devony, and Mario have played pivotal roles in our growth and success. Their expertise, passion, and commitment have been instrumental in driving our mission forward.

We are also deeply grateful for the rest of our vendors and brand ambassadors, whom we affectionately call the THC Family. Their support and collaboration have been crucial in building the strong, vibrant community that THC Girls represents.

Advocacy and Empowerment

Beyond business success, THC Girls has always been committed to advocacy and empowerment. We have championed causes such as gender diversity, sustainability, and social equity within the cannabis industry. Our mentorship programs, networking events, and advocacy initiatives have empowered countless individuals and businesses to succeed.

Women in Cannabis

We have been vocal advocates for women in the cannabis industry, providing platforms for women to share their stories, connect with mentors, and access resources. Our efforts have contributed to a more inclusive and diverse industry, where women are recognized and celebrated for their contributions.

Sustainability

Sustainability is a core value at THC Girls. We promote eco-friendly practices and support brands that prioritize sustainability. Through our initiatives and partnerships, we aim to reduce the environmental impact of the cannabis industry and promote a greener future.

Looking Forward: The Next Decade

As we celebrate our 10-year anniversary, we are more excited than ever about the future. The cannabis industry continues to grow and evolve, and THC Girls is poised to remain at the forefront of this transformation. Our plans for the next decade include:

Expanding Our Services

We will continue to expand our service offerings to meet the evolving needs of our clients. From new marketing technologies to advanced cultivation techniques, we will stay ahead of the curve and provide cutting-edge solutions.

Global Reach

Our goal is to take THC Girls global, bringing our expertise and passion to international markets. By expanding our reach, we can help more brands thrive and promote the benefits of cannabis on a larger scale.

Continuing Advocacy

Advocacy will remain a central focus for us. We will continue to fight for gender diversity, sustainability, and social equity, ensuring that the cannabis industry grows in a way that benefits everyone.

Reflecting on the past decade, we are incredibly proud of what THC Girls has achieved. From our humble beginnings in Denver to becoming industry leaders, our journey has been marked by growth, innovation, and a steadfast commitment to our values. As we look to the future, we remain dedicated to elevating the cannabis experience, empowering our clients, and driving positive change within the industry. Thank you to everyone who has been a part of our journey—we look forward to the next 10 years and beyond.